The Yellow Van Company offers low-price Man and Van services all over London. Their Trustpilot and Checkatrade ratings show they’re head and shoulders above their competition for price and reliability.
The brief was to create copy for DL-sized leaflets for a door-drop campaign across London. They wanted to create multiple flyers targeted at two distinct audiences. The first set was for budget-conscious customers, particularly students, looking for help with a move. And the second for a premium audience of whole-home moves or high-value business transport.
I wrote body copy for each audience and a selection of headlines and subheads to test across their campaign. The message for the value-conscious group focuses on ease and the fact you can travel with them, avoiding the train fare home for students. And for the premium audience, it’s all about trust and quality.