Your website is a thing of beauty. Navigation is simple, your images are gorgeous. Everything about your site is your business on its most Instagrammable day. And then there are the words… It’s my job as a website content writer to grab your audience and search engines alike.
The article is the serious big sister of the blog post. Written to leave your reader smarter, articles take a fact-packed, in-depth tour of a subject, product or service.
Once your website is up and humming along, how do you keep it fresh? How do you put it to work? A website needs to be more than simply an online CV or brochure.
“A white paper is a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint.” Gordon Graham The definition of a white paper varies enormously by industry. What it most certainly isn’t is a product pitch.
Your brochure is beautiful. It’s packed with shiny images and printed on the most tactile paper. This is going to grab you and your business some serious attention when you include it in a mailshot or distribute it generously at conferences. But will the words turn that attention into action?
You know your product is great. You know how much better off your customers are for using it. But how do you describe all that to a potential customer without sounding like you’re blowing your own, great big trumpet? Enter: the case study…