Because the words matter

Season’s Greetings, Merry Christmas, Happy Hanukkah, Joyous Kwanza and good wishes to the wonderful clients I’ve worked with this year and to my fellow copywriters, content writers and marketing whizzes.

I know it’s not environmentally friendly but I send client cards each year. In the frenzy of picking and choosing and buying and wrapping, putting pen to paper to say “thanks” seems to matter even more.

This year’s client Christmas card brief was all about fun. What would the festivities be without the words? And how about a season of excess goodwill?

So, here’s my Lorem ipsum tree:

copywriter Amy Boylan Christmas Card 2019

And the greeting ran, “Wishing you a holiday season crammed with sparkling company, generous laughter and copious fun.
“And a new year bursting with opportunities.”

I wish you a brilliant 2020 and a roaring decade ahead.

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