I’ll admit it: I have an unhealthy obsession with checking my WordPress stats. OK, not as unhealthy as when I was a newbie, desperate to know I was reaching someone (anyone?). But I peek most days.
And that’s how I spotted an odd referrer to my site. I clicked it and at the other end was…. me. An exact replica of my site in every detail, but with a fake name and logo.
A web designer had scraped not just my website content, but my whole identity. It looked like I worked for them, or my alter ego did, anyway. My copyright, my testimonials, my insurance details, my ProCopywriters membership. All stolen.
I Googled the fake name to see if they’d indexed yet and found a second site almost the same. The only differences were these guys had swapped the fake name for my name in the web content and were asserting their copyright.
WTAF? I’m all about the words. The back end of my site and the technical details bring me out in a cold sweat. Where to begin?
This article covers the free, low-tech things I did to squish the stolen content. Plus a bunch of links to people far more expert than me. Continue reading →