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Why do I need a website? 10 fantastic reasons to take the plunge

“That sounds great. Ping me your website, and I’ll have a look.”

“Ummmmm…..”

There are lots of reasons you might not have a website yet. Maybe you get plenty of business from referrals today? Or maybe you’re building your business or side-hustle, and you’re not ready to commit the time and money?

Here are 10 fantastic reasons to get on and take the plunge. Future You and your future business will thank you for it. Continue reading

Company-strengths-copy-that-sells-london

How to turn your company’s strengths into powerful copy that sells

He was fizzing with excitement: grinning and hopping from foot to foot. This was big news for our company, huge news for our industry and enormous news for the region. And he was about to step on stage and break the story in his conference presentation…

So, did I have to retrieve my boss from a clamouring crowd twenty minutes later? Keep our press officer in espresso for the next 48 hours? Nope, not a soul picked up on his words.

Why did our brilliant news fail to spark interest?

To turn your company’s greatness into a message that has customers grabbing the phone, you need to do three things… Continue reading

Start-ups – how to get help when you make the leap

You’ve found a gap in the market that’s you-shaped. You’re convinced you can execute that idea far better yourself. You know that your blend of skills is unique and your offer is priceless. If now is the time to start your own business, here are some helping hands…

This is the last post in a three-part series about getting back to work after a career break. There’s no shortage of articles online about the practicalities of starting-up. Instead, this focuses on seven steps for shaping your mindset and skillset to get you fit for the journey ahead. Continue reading

How to find a second career you’ll love. 5 steps to action.

Finding your perfect second career

Do you have the feeling that your dream job is still out there? Or that your career doesn’t fit with your values or the shape of your life any more? A career break might have given you space to daydream of something different… and it’s the perfect opportunity for reinvention.

This is the second of a three part series about coming back from a career break with confidence and purpose. I’m sharing the amazing resources that I found as I made the career shift to copywriting. Part one is aimed at you if you want to return to work and have a clear idea of the role you’re targeting. Part two is for you if you want to find a new direction.

Here are five steps to move you into action when your mind is racing but you can’t find your path… Continue reading

How to find work after a career break. 6 things you’ll want to know.

Find job after a career breakMaybe you’ve taken a year or two. Maybe you’ve taken longer. Maternity leave, following a spouse’s job, an international move… All kinds of things could be behind a career break.

This is the first of a three part series, sharing the ocean of advice and resources that I found before I decided to combine my writing and business development loves and retrain as a copywriter. Part one is aimed at you if you know the role you’re looking for. The next two will be about finding a new direction and retraining or starting your own business. Continue reading

Testimonial why and how to and advertising standards

Powerful testimonials: why and how to, and Advertising Standards

A stranger stumbles across your website. How do you turn them into your next customer? Behold the power of the testimonial…

Psychologists call it social proof, you probably think of it as doing your homework. In the last blog post, I talked about online reviews. Here we’re going to look at using your existing customers’ feedback to create content that will engage, reassure and, hopefully, convert visitors into new customers. Continue reading

How to embrace online reviews for your business

Love it, loathe it or hide under the bed from it, your customers are going to talk about you. And the chances are that at least some of that will be online.

A government study in 2015 estimated that £23 bn a year of UK consumer spending is potentially influenced by online reviews. With a prize that big up for grabs, focusing some energy on the review process could be great for your profits.

And when it comes to winning over new customers, independent feedback is the magic sauce that will flavour your marketing efforts with authenticity. We’re social animals and busy ones at that, so knowing that a bunch of people already use and value a product reassures us in a way that no amount of corporate description will.

Here are five steps to embracing online reviews for your business: Continue reading

Easy content writing tips, and the magic word

Simple tips for writing content your customers will love

content writing tipsYou are passionate about your business or product. You could talk for hours about how the idea came about, how you developed it, what your product does, who you’re going to approach for funding… You can win people over with the force of your enthusiasm alone, right?

Then it comes to writing content for your website, brochure, press release, etc. You need to translate that excitement into words for people who don’t know you, and you might never speak to. Here are some easy content writing tips to remember that will keep you on course. Continue reading