The Choice Factory: 25 behavioural biases that influence what we buy

If you’ve not read Richard Shotton’s The Choice Factory, you’re in for a treat. I was lucky enough to hear him speak at last year’s ProCopywriters’ Conference and his energy is infectious.

Pulling together a host of his own and others’ behavioural science experiments from around the world and across the last century, The Choice Factory explores how we decide which brands to spend our money on.

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why freelancers need friends amy boylan

Don’t try this alone; why freelancers need friends

“Was there anybody else you knew doing similar things or people that you met in any way that knew what you were going through?”

“No, no, nothing. I went it alone, completely… I was just completely in my own little bubble with the clients I was working for.”

Catching up on an old Being Freelance podcast, this comment, in a chat between Steve Folland and Gareth Hancock, leapt out at me. Gareth was describing how isolated he’d felt in early freelance life.

Today, Gareth – the man behind That. Content. Shed – is one of the loveliest and most sociable freelancers I’m lucky enough to know. He’s always around, inspiring and supporting his fellow freelancers. He’s helped and encouraged me from the very beginning.

Making friends is vital to staying sane and staying solvent as a freelancer. But it rarely features on the list of Things To Do When You’re Starting Out. Here’s some of the great stuff that comes from having freelance friends. Continue reading

The One Thing Book Review Amy Boylan Freelance Copywriter

8 things I took from The ONE Thing

Fewer distractions? Less on my plate? More time for myself?

Sign me up, please.

Promising to uncover the essential truths that’ll boost my productivity, The New York Times and Wall Street Journal bestseller The ONE Thing: The Surprising Truth Behind Extraordinary Results seemed like a cracker to start my 2020 reading list.

The book’s suggestion of letting “what matters most to drive your day” sounds deliciously simple. But what does matter most?

Here are 8 things I took from The ONE Thing to get my work and life challenges in order. Continue reading

Because the words matter

Season’s Greetings, Merry Christmas, Happy Hanukkah, Joyous Kwanza and good wishes to the wonderful clients I’ve worked with this year and to my fellow copywriters, content writers and marketing whizzes.

I know it’s not environmentally friendly but I send client cards each year. In the frenzy of picking and choosing and buying and wrapping, putting pen to paper to say “thanks” seems to matter even more. Continue reading

website scraper stole copy 3 free ways that help

Website scraper stolen your copy? 3 free ways to get help

I’ll admit it: I have an unhealthy obsession with checking my WordPress stats. OK, not as unhealthy as when I was a newbie, desperate to know I was reaching someone (or anyone). But I peek every day.

And that’s how I spotted an odd referrer to my site. I clicked it and at the other end was…. me. An exact replica of my site in every detail, but with a fake name and logo.

A web designer had scraped not just my website content, but my whole identity. It looked like I worked for them, or my alter ego did, anyway. My copyright, my testimonials, my insurance details, my ProCopywriters membership. All stolen.

I Googled the fake name to see if they’d indexed yet and found a second site almost the same. The only differences were these guys had swapped the fake name for my name in the web content and were asserting their copyright.

WTAF? I’m all about the words. The back end of my site and the technical details bring me out in a cold sweat. Where to begin?

This article covers the free, low-tech things I did to squish the stolen content. Plus a bunch of links to people far more expert than me. Continue reading

Content Marketer Holiday Everything To Know Amy Boylan

Content marketer? Going on holiday? Here’s what you need to know

Another Tuesday, another chance to put my questions to the wise and generous #ContentClubUK.

If you’re not familiar: every Tuesday at 11am UK time, some lucky person gets to ask three questions of an ever-expanding audience of content marketing stars. Over the next 30 minutes, copywriters, designers, marketers, social media experts and others from the content world pile in with their advice, experience and ideas.

It’s tons of fun and I frequently leave with something that changes the way I do business.

Because the sun’s shining and a break might be on the cards, we talked about vacations: Continue reading

How to manage time and your clients’ expectations as a freelancer

I recently got the chance to host the fabulous #ContentClubUK for the first time. Listed at number 5 in Awario’s “10 best Twitter chats for digital marketers”, it’s my favourite way to start Tuesdays.

If you’re a copywriter, designer, marketer, social media expert or anyone else working in content marketing, in-house or freelance, you’ll find something to love.

It’s pretty simple: beginning at 11am UK every Tuesday, a different content pro poses three questions on Twitter with the hashtag #ContentClubUK. And all kinds of smart and talented people from the world of content post replies.

As a freelance copywriter, I often don’t meet or even speak to clients, so I decided to ask the group how they handle time and their clients’ expectations. Here you’ll find the ton of ideas, tips and thoughtful conversation that followed… Continue reading

Freelance Article Writer London Amy Boylan

Why your business needs a freelance article writer

What’s the best way to let potential customers know you understand their pain and you’ll solve it far better than your competition?

Tell them?

Far better is to grab them with content that talks to their worries, concerns and questions.

An article is the perfect place to showcase your strengths and experience, without doing anything as tacky as selling yourself. And they’re brilliant for talking about the tough stuff your clients might not want to ask in person.

Here’s the how and why of hiring an article writer to write quality content for you… Continue reading